Simba the Mascot is a playful and friendly lion that engages children during personal safety education programs by interacting with them through hands-on discovery learning in the course of free spontaneous play.

Simba stimulates children so that they can transition from being taught or entertained (passive) to learning through play (active).

Simba is the Safety Ambassador of Simba-Safe Kenya, as a lion he represents strength, protection and tenacity; like a lion protects the  pride’s cubs in the jungle.